Maple AI Consultants

AI consulting case studies by Joel & Nanz Inc.

Automotive • 4 Locations

Case Study 15: Car Dealership Group

Marketing-optimized case study for Canadian SMBs.

$128,000
Annual Savings
430%
ROI
3.0 months
Payback
Automotive • 4 Locations
Industry Focus

Executive Summary

Lead Qualification: AI chatbot on website and Facebook qualifies leads by budget, timeline, trade-in, and preferences. Books test drives and routes hot leads to sales team immediately.

Challenge

Solution

  • Lead Qualification: AI chatbot on website and Facebook qualifies leads by budget, timeline, trade-in, and preferences. Books test drives and routes hot leads to sales team immediately.
  • Service Scheduling: Conversational AI handles service appointment booking, loaner car coordination, and multi-point inspection explanations.
  • Inventory Matching: ML system matches customer preferences to available inventory across all locations with intelligent recommendations for alternative vehicles.

Technical Stack

Key Metrics

12%
Lead-to-appointment conversion improved from 12% to 19%
18
Sales cycle reduced from 18 days to 6 days
52%
Service appointment no-shows reduced 52%
35%
Sales team can handle 35% more leads with same headcount
4.1
Customer satisfaction scores improved from 4.1 to 4.6 stars

Implementation Timeline

8 weeks including CRM integration, chatbot training, and sales team onboarding

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