Maple AI Consultants

AI consulting case studies by Joel & Nanz Inc.

Fitness • Karate & Self-Defense

Case Study 59: Martial Arts Studio

Marketing-optimized case study for Canadian SMBs.

$54,000
Annual Savings
525%
ROI
2.0 months
Payback
Fitness • Karate & Self-Defense
Industry Focus

Executive Summary

Lead Nurturing: AI chatbot qualifies leads, answers questions about programs and pricing, and schedules trial classes. Automated follow-up sequences for trial participants.

Challenge

Solution

  • Lead Nurturing: AI chatbot qualifies leads, answers questions about programs and pricing, and schedules trial classes. Automated follow-up sequences for trial participants.
  • Belt Testing Management: Automated tracking of student progress toward belt requirements. Generates testing schedules and skill assessment reports for instructors.
  • Retention Prediction: ML identifies students at risk of dropping out based on attendance patterns, testing progress, and engagement. Triggers intervention workflows.

Technical Stack

Key Metrics

42%
Trial-to-enrollment conversion improved from 42% to 67%
14
Student retention improved from 14 months to 22 months average
68%
Front desk call volume reduced 68%
74%
Instructor time on administrative tasks reduced 74%
1
Eliminated 1 FTE front desk role ($38k savings)

Implementation Timeline

6 weeks from planning to launch

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