Telecommunications

Case Study 70: Maple Telecom Provider

Marketing-optimized case study for Canadian SMBs.

CAD 260,000

Annual Savings

3,614%

ROI

0.3 mo

Payback

Telecommunications

Industry Focus

Executive Summary

Telecom provider used AI to automate billing inquiries, smart notifications, and service status updates, significantly enhancing customer experience.

Challenge

High volume of simple billing and service status calls consumed frontline agents.

Solution

MapleReceptionist Enterprise for voice and messaging inquiries
MapleWorkflow for automated notifications and escalations
MapleReports for trend analytics

Technical Stack

MapleReceptionist Enterprise (voice/SMS routing)
MapleWorkflow (automated notifications & escalations)
MapleReports (service KPIs)
Billing & Account System (generic telecom billing)
CRM System (subscriber records)
Twilio Voice/SMS
Google Workspace

Rationale

Telecom providers combine routing, KPI reporting, billing systems, and CRM for customer service operations.

Key Metrics

28%

Inbound calls reduced 28%

Improved

Customer satisfaction scores improved

Implementation Timeline

Week 1-3

Voice flow definitions

Weeks 4-5

Notifications setup

Week 6-7

Pilot & rollout

Pricing & Delivery Options

SMBs can choose a Maple SaaS deployment, a hybrid integration with existing tools, or a custom build. The pricing below reflects realistic first-year ranges for each option.

Approach	First-Year Cost	Annual Savings	ROI	Payback
Maple SaaS	CAD 7,000	CAD 260,000	3,614%	0.3 mo
Hybrid	CAD 95,000	CAD 260,000	174%	4.4 mo
Custom Build	CAD 260,000	CAD 260,000	0%	12.0 mo

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