Marketing & Advertising

Case Study 93: Maple Marketing Agency

Marketing-optimized case study for Canadian SMBs.

CAD 98,000

Annual Savings

2,078%

ROI

0.6 mo

Payback

Marketing & Advertising

Industry Focus

Executive Summary

Campaign reporting, client updates, and internal task routing were automated, freeing strategists for higher-value work.

Challenge

Manual reporting and status updates consumed billable time.

Solution

MapleWorkflow for campaign task automation
MapleReceptionist Basic for client inquiries
MapleReports for performance dashboards

Technical Stack

MapleWorkflow (campaign & reporting automation)
MapleReceptionist Basic (client Q&A)
MapleReports (performance dashboards)
Marketing platform (generic multi-channel planning)
CRM System
Google Workspace
Analytics integration (reports aggregation)

Rationale

Marketing agencies use campaign platforms with CRM, analytics, and workflow automation.

Key Metrics

Improved

Reporting time reduced

Improved

Client satisfaction improved

Implementation Timeline

Weeks 1-2

Reporting definition

Weeks 3-4

Automation setup

Week 5

Launch

Pricing & Delivery Options

SMBs can choose a Maple SaaS deployment, a hybrid integration with existing tools, or a custom build. The pricing below reflects realistic first-year ranges for each option.

Approach	First-Year Cost	Annual Savings	ROI	Payback
Maple SaaS	CAD 4,500	CAD 98,000	2,078%	0.6 mo
Hybrid	CAD 40,000	CAD 98,000	145%	4.9 mo
Custom Build	CAD 130,000	CAD 98,000	-25%	16.0 mo

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