Transportation Brokerage

Case Study 97: Maple Freight Brokerage

Marketing-optimized case study for Canadian SMBs.

CAD 187,000

Annual Savings

3,016%

ROI

0.4 mo

Payback

Transportation Brokerage

Industry Focus

Executive Summary

The brokerage automated load matching, carrier communications, and exception handling, significantly increasing throughput per broker.

Challenge

Brokers spent excessive time on repetitive carrier calls and status updates.

Solution

MapleReceptionist Pro for carrier and shipper inquiries
MapleWorkflow for load lifecycle automation
MapleReports for margin and performance tracking

Technical Stack

MapleReceptionist Pro (carrier/shipper queries)
MapleWorkflow (load matching & routing)
MapleReports (margin/performance)
Freight broker platform (generic carrier marketplace/tracking)
CRM System
Google Workspace
Payment processor (Stripe/ACH)

Rationale

Freight brokers use carrier marketplaces and CRM with routing workflows and payment tools.

Key Metrics

Improved

Loads handled per broker increased

Improved

Manual follow-ups reduced

Implementation Timeline

Weeks 1-2

Process mapping

Weeks 3-4

Automation setup

Week 5-6

Rollout

Pricing & Delivery Options

SMBs can choose a Maple SaaS deployment, a hybrid integration with existing tools, or a custom build. The pricing below reflects realistic first-year ranges for each option.

Approach	First-Year Cost	Annual Savings	ROI	Payback
Maple SaaS	CAD 6,000	CAD 187,000	3,016%	0.4 mo
Hybrid	CAD 85,000	CAD 187,000	120%	5.5 mo
Custom Build	CAD 220,000	CAD 187,000	-15%	14.1 mo

Ready to map your SMB workflow?

We can estimate ROI and scope the right MapleWorkSuite configuration for your team.

Start a Custom Case Study