Public Transportation

Case Study 102: Maple Public Transit Authority

Marketing-optimized case study for Canadian SMBs.

CAD 248,000

Annual Savings

3,207%

ROI

0.3 mo

Payback

Public Transportation

Industry Focus

Executive Summary

Passenger inquiries, service alerts, and internal incident reporting were automated.

Challenge

High call volumes for schedule and delay information.

Solution

MapleReceptionist Enterprise for passenger inquiries
MapleWorkflow for alerts
MapleReports for service KPIs

Technical Stack

MapleReceptionist Enterprise (citizen automated inquiry handling)
MapleWorkflow (service alert & routing workflows)
MapleReports (service reliability metrics)
Transit Operations System (generic scheduling & passenger data)
Google Workspace (internal coordination)
Communication Platform (SMS/voice alerts)

Rationale

Transit authorities use operations systems with alerts, workflows, and reporting to manage service reliability.

Key Metrics

Improved

Call volume reduced

Improved

Passenger satisfaction improved

Implementation Timeline

Weeks 1-3

Message design

Weeks 4-5

Deployment

Week 6

Optimization

Pricing & Delivery Options

SMBs can choose a Maple SaaS deployment, a hybrid integration with existing tools, or a custom build. The pricing below reflects realistic first-year ranges for each option.

Approach	First-Year Cost	Annual Savings	ROI	Payback
Maple SaaS	CAD 7,500	CAD 248,000	3,207%	0.3 mo
Hybrid	CAD 100,000	CAD 248,000	148%	4.8 mo
Custom Build	CAD 280,000	CAD 248,000	-11%	13.6 mo

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